TAG was an innovative company that made high-tech items that were used in the motorsport, aviation, and hospitality industries. Heuer merged with TAG (Techniques d’Avant Garde) in 1985 – after both companies were purchased by Ron Dennis – and TAG Heuer was born. Heuer has had many famous fans through the years, including Steve McQueen, who didn’t just love Heuer watches but was a well-respected watch collector too. Heuer has an illustrious past, creating some of the most famous watches in history – such as the Heuer Atavia and the Heuer Carrera. The first is Heuer, which started the business back in 1860 when Edouard Heuer opened his workshop in St-Imier, Switzerland. TAG Heuer is a Swiss watch brand that is the result of a merging of two different companies. It also means that the people around you can see that you’re a person with style and class. Wearing a TAG Heuer watch doesn’t mean that you know the time. You don’t need to know much about the watch industry to be aware that TAG Heuer is one of the most respected and popular watch brands in the world.

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